MANIFESTO D'AUTEUR Renowned artists champion ANTI-DO-TO's values of wellbeing, inclusion, planet and community and reinterpret the brand's manifesto for an impactful message. ANTI-DO-TO'S MANIFESTO BY ALEX MAJOLI Alex Majoli (Ravenna, Italy, 1971) is an Italian photographer. His work focuses on the human condition and the theater within our daily lives. Majoli’s career started to develop after he went to photograph the closing of the notorious insane asylum on the island of Leros in Greece, which resulted in his first monograph titled “Leros”. Throughout the years Majoli has worked as a photojournalist. His many years of experience photographing people in all kinds of circumstances have made Majoli explore the idea of being actors in our own lives. He understands his role as a photographer can make people perform in their own natural setting and therefore he tries to exaggerate this by using artificial light to dramatize an otherwise daily routine. Majoli is a member of Magnum Photos since 2001 and he is represented by Howard Greenberg Gallery NY. Member of the legendary photo cooperative Magnum Photos for well over a decade, the artist Alex Majoli photographed a variety of events, including political demonstrations, humanitarian emergencies and just everyday moments. His work explores the theatricality that lies in everyday’s life. The subtle line between reality and theatre, documentary and art, human behaviour and acting is the exact friction that amazes and makes Alex go back on the streets and in the places where the human condition is put into question. Through a journey through his memories and archive, Alex selected his favourite scenes from his works, where proud characters – he met all over the world – well express the ethos of ANTI-DO-TO Manifesto.